📘 Glossary of Technical Terms
Artificial Intelligence
Computer systems performing tasks that require human intelligence, such as speech recognition or data analysis.
Machine Learning
Algorithms that learn from data to improve their performance without additional programming.
Deep Learning
An advanced form of machine learning using neural networks to analyze large amounts of data.
Neural Network
A computer model inspired by the human brain that processes data in layers.
Generative AI
AI that creates new content, such as images or text, based on input data.
Large Language Model
Advanced AI models that understand and generate text in natural language.
Hallucination
An AI error where it generates information inconsistent with reality.
Sentiment Analysis
The process of evaluating emotions in text using AI.
Speech Recognition
Converting speech to text using AI technology.
Synthetic Data
Data generated by computers for testing AI models.
Natural Language Processing
AI technology for analyzing and generating natural language.
Chatbot
A computer program simulating conversation with humans through text or speech.
Robotics
The field of engineering dealing with the construction and control of robots.
Computer Vision
AI technology for interpreting and analyzing images.
Customer Relationship Management
Systems for managing interactions with customers.
Software
A set of instructions and programs enabling a computer to operate.
Hardware
Physical components of a computer, such as a processor or RAM.
Middleware
Software that mediates between the operating system and applications.
Operating System
Software managing hardware and applications on a computer.
Drivers
Programs enabling communication between a computer and external devices.
Cloud Computing
Services for storing data and applications accessible over the internet.
Internet of Things
A network of devices connected to the internet that exchange data with each other.
Blockchain
A decentralized database used to store information securely and transparently.
Big Data
The analysis of vast amounts of data to extract valuable information.
Augmented Reality
Technology overlaying digital elements onto the real world using devices like smartphones or AR glasses.
Virtual Reality
Technology creating fully virtual environments.
API
An interface enabling communication between different applications.
Cybersecurity
A set of practices and technologies protecting computer systems from attacks.
Encryption
A method of securing data by encoding it.
Firewall
A system protecting a network from unauthorized access.
Affiliate Marketing
A business model where partners promote products and earn commissions from sales or user actions.
Cookie
A file storing information about a user’s activity on a website.
Cookie Length
The validity period of a cookie for assigning affiliate commissions.
Cost Per Action
A payment model based on a user performing a specific action, such as purchasing a product.
Cost Per Click
A payment model based on the number of clicks on an affiliate link.
Creatives
Graphics, texts, and other materials provided by advertisers for promoting products through affiliates.
Deep Linking
Creating links that lead to specific product pages instead of the store’s homepage.
Landing Page
A website designed to convert users after clicking on an affiliate link.
Lead Magnet
A free offer attracting users to leave their contact information.
Earnings Per Click
The average income generated by a single click on an affiliate link.
Affiliate Network
A platform connecting affiliates with advertisers.
Advertiser
A company or person offering products for promotion through affiliation.
Affiliate
A person or company promoting products and earning commissions.
Affiliate Program
A program offering the opportunity to earn money by promoting products.
Commission
Compensation received by affiliates for sales or actions.
SEO
Optimizing a website for search engines to improve visibility in search results.
SEM
Combining SEO efforts with paid advertising campaigns in search engines.
Meta Tags
HTML elements describing a page’s content for search engines.
Keywords
Expressions used by users in search engines that are targeted by websites.
Internal Linking
Creating links between pages of the same website to improve navigation and SEO.
External Linking
Links leading to other websites outside of one’s own site.
SEO Audit
Analyzing a website technically, content-wise, and link-wise to identify areas for SEO improvement.
Google Algorithm
A set of rules determining the order of displaying Google search results.
Bounce Rate
The percentage of users leaving a site without interaction after opening it.
SEO Content Optimization
Creating content compliant with SEO principles for better visibility in search engines.
Position Zero
The highest position in search results, usually in the form of a ‘featured snippet’.
Long-tail Keywords
Longer phrases that are less popular but more precise.
Content Marketing
A marketing strategy based on creating and distributing valuable content.
Influencer Marketing
Promoting products through individuals with high popularity on social media.
E-mail Marketing
A form of marketing using email messages to promote products.
UX Design
Designing user experience to create intuitive and user-friendly interfaces.
UI Design
Designing the user interface, focusing on the visual aspect of an application or website.
Kanban
A production management method based on visualizing tasks and limiting work in progress.
Scrum
A project management framework using iterations and agile approaches to software development.
Agile
An agile approach to project management emphasizing flexibility and continuous improvement.
DevOps
A culture and set of practices combining software development (Dev) and operations (Ops).
Containerization
Technology allowing applications to run in isolated containers.
Container Orchestration
Managing and automating containers to ensure reliability and scalability.
Data Security
A set of practices and technologies protecting data from unauthorized access.
Data Management
Processes and systems for storing, organizing, and analyzing data.
Data Analytics
The process of analyzing data to draw conclusions and make decisions.
Databases
Collections of organized data stored in a way that allows efficient access and management.
Mobile App
A computer program designed to run on mobile devices.
Web App
An application accessible through a web browser.
Front-end
The part of an application or website visible to the user, responsible for the interface and interactions.
Back-end
The part of an application or website responsible for business logic, data, and servers.
Full-stack
Developing applications that include both front-end and back-end.
Software Testing
The process of checking the quality and correctness of software.
Test Automation
Using software to automatically perform tests.
Technical Documentation
A collection of information and instructions about software or a system.
Project Management
Planning, organizing, and controlling tasks to achieve project goals.
Resource Management
The process of allocating and monitoring resources in a project.
Risk Management
The process of identifying, assessing, and managing potential risks in a project.
Time Management
Techniques and strategies for effectively managing work time.
Kanban for Work Management
A method of visualizing and managing work to increase productivity.
Lean
A management methodology that eliminates waste and maximizes value for the customer.
Six Sigma
A quality management methodology aimed at minimizing errors.
KPI (Key Performance Indicator)
A measure of evaluating the effectiveness of achieving goals.
ROI (Return on Investment)
An indicator determining profit in relation to the initial investment.
CTR (Click-Through Rate)
The percentage of users who click on a link after it is displayed.
Open Rate
The percentage of recipients who opened an email message.
Conversion Rate
The percentage of users who performed a specific action.
A/B Testing
A method of comparing two versions of a page or application to determine which is more effective.
Heatmap
A visualization of user activity on a page, showing the most frequently visited areas.
Retargeting
Showing ads to users who previously visited a site or performed specific actions.
Podcast
A digital audio program available for on-demand playback.
Webinar
An online presentation, often with interactive elements.
Social Media Marketing
Promoting products and building a brand using social media.
Content Calendar
A calendar planning and organizing content publication in social media.
Hashtag
A word or phrase preceded by the ‘#’ symbol, used to categorize and search for content on social media.
